The inception of AI has drastically changed various industries. 84% of customers say they bought products or opted for services after watching brand videos. Thus, the demand for product videos in the e-commerce industry is increasing. 

Brands can only succeed or build trust with compelling product marketing videos. It envisages an engaging and dynamic interaction with the products, elevating their shopping experience and advancing conversion rates. 91% of businesses use video as their marketing tool.

Wondering how to create a compelling video within a few minutes? 

AI can help you to do this. Tools like automated video editing algorithms and virtual product visualization can help you generate high-quality product videos. 

Scroll below to learn how AI enables you to create compelling product videos in minutes for e-commerce stores: 

Video marketing improves brand awareness for 95% of businesses, helping to create lasting impressions in the minds of your audience. But what is a product video? It’s a video showing an animated representation of products. With the help of this video, marketers try to educate customers about the product, quality, features, benefits, etc. 

It is of varied types, such as 

• Event videos
• Social media videos
• Product promotion videos
• Content promotion videos 
• Testimonials videos. 

You can even collect product pictures from AI image generation tools and collectively produce a video using AI tools. Below know how important it is for e-commerce marketers: 

Build Trust 

Online shopping is solely based on building trust. Online shoppers are concerned about product quality and want to ensure it meets their expectations. Here, product videos play a crucial role. They help reduce their doubts and build trust in product quality. They also make visitors more comfortable trusting your site and aid you in building credibility. 

Remember, the more you win people’s hearts, the more you sell. some app development companies have successfully built AI video-making apps. You can choose wisely to generate videos in minutes. 

Google Gives Priority to Videos 

For the majority of searches, Google displays videos. Thus, product videos will help you appear in Google’s videos section. An appropriate SEO-friendly title, description, keywords, website link, etc., will boost your chances of ranking in the search engine. Similarly utilizing SEO for lead generation through video content is essential for increasing visibility and attracting potential customers.

The research shows that marketers who include videos on their websites receive 41% more traffic from search results if they don’t get apps that align with their brand’s personality. Then, app development companies can help you produce the one that eases your video-making process.  

Engage Customers 

The other significant benefit of the product video is that it helps keep customers engaged. Today, customers find reading all the information or product details tedious. With the product videos, the customers can have the same information in the form of visual representation. It grabs their attention and raises interest among them. 

Promote Greater Brand Awareness 

Product videos aid businesses in promoting greater brand awareness, which can expand their reach to a broader audience. With the help of a perfect e-commerce app development and target audience through social media, influencer collaboration, content partnership, etc., you can amplify your brand visibility. 

Features such as pushing notifications about offers, promotions, updates, sales, etc., can aid you in keeping in touch with your customers. 

High Conversion Rates 

Other pivotal benefits of product videos are high conversion and grabbing the attention of potential customers. The video and auditory elements create an immersive experience, helping customers quickly understand the products’ benefits and features. Thus, it’s easier to convert visitors into customers. 

Here, know the power of AI and learn how it creates compelling product videos in minutes: 

Automated Video Creation 

AI has completely revolutionized the process of video creation. With the AI algorithm, it has become easy to generate videos from raw footage and make edits as required. AI can automate text overlay, scene detection, transition, etc. AI streamlines the editing process and ensures consistency in all videos. AI has boosted video precision, and many app development companies are developing AI-driven video generation apps that provide visually stunning videos that enhance the business’s brand presence. 

Customizable Templates and Styles

AI-powered video editing tools encompass varied customizable tools and styles. You can choose from various pre-designed templates or create styles that align with your brand. AI technology can also aid you in explaining your product concepts and showcasing all your services perfectly. Make a wise decision while choosing the right app for video generation.

Advance Editing Features 

AI-powered tools have advanced editing features, which modify and generate quality videos. Transitions, effects, filters, speed-up, smart trimming, etc., can be automated with AI’s help. If you plan to opt for product videos and want additional unique features on your app, you can approach the app development companies that serve the best and prioritize quality. 

Real-time rendering and preview options 

These are the essential features of AI video editing tools. They envisage creators receiving instant suggestions or feedback. Real-time rendering aids in making changes in the video, swift adjustments, iterating, etc. Also, the preview options allow the users to see how the edits look before finalizing the video. 

AI-generated product videos have multiple advantages. The following are a few of them: 

Provide Customized Visual Search Experience 

Customers need a customized visual search experience. Earlier, product recommendations in e-commerce weren’t relevant to customers’ needs and requirements. But AI has bridged the gap between the two. Today, if a customer notices someone wearing a stylish pair of shoes, they can simply take a brief photo and upload it to search. The AI-powered tool will then suggest all the goods that are comparable to it. After that, all the customer has to do is choose their favorite item from the selection and complete the transaction. It dramatically streamlines the shopping process. 

Enhance Product Visuals  

If customers aren’t satisfied with the product they see in the photos, they may develop a wrong impression of your business. These sellers must always utilize an AI-generated picture. As these pictures are of excellent quality, they seem more attractive. 

Real-time Pricing Optimization 

It takes time to choose the appropriate price for your products. When choosing a pricing strategy, there are several things to consider, including the prices of rivals, cost of goods sold, shipping expenses, and customer demand. However, doing all this research takes time, particularly if you have an extensive product line. AI can adjust your product pricing in real time to stay profitable and competitive by analyzing the pricing strategies of your rivals, product demand, and other variables. We refer to it as dynamic pricing. For instance, when rivals’ stocks are low, the AI system may raise prices and vice versa.

Retargeting Shoppers 

E-commerce needs to retarget and re-engage the customers and increase the conversion rate. Many e-commerce businesses can’t manage their customer data appropriately. Here, AI plays an essential role. It can analyze the data and provide valuable insights that can be used to build personalized communication and offers to retarget potential customers. Otherwise, you can also make your app to manage your customer data, and many app development companies can help you create one for you. 

Elevate Product Search 

E-commerce businesses always look for different ways to elevate their product search experience. AI has brought numerous ideas to do it. With the help of AI, brands can elevate their product search experience and provide a personalized search experience. 

1. Identify the right AI platform

Choosing the right AI platform for your e-commerce business is crucial for successful AI video creation. Check on the platform to see whether it aligns with your needs, envisages advanced features, provides reliable support, and streamlines the video creation. 

2. Ensure perfect video length

A perfect-length video is essential to keep your visitors engaged. Along with unique content and amination, taking care of the ideal video length will help you create a long-lasting impression for your viewer. Too long videos can bore visitors, whereas short and crisp videos can encourage a higher conversion rate and raise interest among the viewers. 

3. Use Detailed description, subtitles, and captions 

You must target all audiences, regardless of language barriers or impairment. Detailed descriptions, subtitles, and captions make your videos accessible to understand, have better SEO optimization, and can accommodate all viewers with language barriers or hearing impairments. 

4. Include CTA 

Adding CTAs to your videos will help you push your customers to purchase, elevating your conversion rate. 

5. Prioritize High-Quality Footage

High-quality footage is essential for your e-commerce business. Investing in a good camera, well-composed shots, and proper lighting will help you create visually appealing videos. 

AI has revolutionized video production for e-commerce businesses. With its advanced tools, such as editing transitions, scene identification, etc., it produces eye-catching and appealing animation that helps boost brand visibility. Through the proper use of AI, marketers can increase their conversion rate and improve the entire shopping and customizable templates, real-time rendering, shopping editing options, and more.