Did you know that videos can boost employee knowledge retention by a whopping 83%? That’s right, leave the manuals and lectures. Training videos are currently the best way to unlock a more skilled and engaged workforce.

Training videos are one of the most effective ways to deliver engaging and impactful learning experiences to your employees, customers, or students. Whether you want to teach a new skill, demonstrate a product, or explain a complex concept, videos can help you achieve your learning objectives clearly and concisely.

But how do you create training videos that are informative, interactive, and interesting? What are the best practices and tools for making training videos that stand out? And what are some of the benefits and challenges of using training videos for learning and development?

In this blog, we will answer these questions and more. We will also show you some examples of training videos that you can use as inspiration for your own projects.

A training video is a video that is designed to teach, instruct, or guide the viewer on a specific topic or task. Training videos can be used for various purposes, such as:

• Employee training and onboarding
• Customer education and support
• Product or service promotion and demonstration
• Compliance and safety training
• Professional development and certification
• Academic and online learning

Training videos can be delivered through different platforms, such as:

• Learning management systems (LMS)
• Video hosting platforms (e.g., YouTube, Vimeo)
• Social media platforms (e.g., Facebook, Instagram)
• Websites and blogs
• Mobile apps and devices

Training videos can also vary in terms of format, style, and length, depending on the content, audience, and goal of the video. Some of the common types of training videos are:

1. How-to videos

These are videos that show the viewer how to perform a specific task or use a product or service. They usually have a step-by-step structure and illustrate the process with screen recordings, animations, or live demonstrations. 

How-to videos are ideal for teaching practical skills, such as using software, cooking a recipe, or fixing a problem.

Take a look at this How-to video on how to create a wedding invitation video

2. Explainer videos 

These are videos that explain a concept, idea, or phenomenon in a simple and engaging way. They often use animations, graphics, or diagrams to visualize the information and make it easier to understand. 

Explainer videos are great for teaching abstract or complex topics, such as science, technology, or history.

Take a look at this explainer video on how to make smartphone features

3. Testimonial videos 

These are videos that feature real customers or users sharing their experiences, opinions, or feedback on a product or service. They usually have a conversational tone and use interviews, stories, or reviews to showcase the benefits and value of the product or service. 

Testimonial videos are powerful for building trust, credibility, and loyalty among potential or existing customers.

4. Microlearning videos 

Microlearning videos are short videos that focus on one specific learning objective or outcome. They usually last between 1 and 5 minutes and deliver the key message in bite-sized chunks of information. 

Microlearning videos are effective for reinforcing or refreshing knowledge, skills, or behaviors, especially when the learner has limited time or attention span.

5. Interactive Videos

These videos incorporate quizzes, polls, or branching storylines, actively engaging viewers and promoting knowledge application.

6. Screencasts 

Ideal for demonstrating software applications or step-by-step processes, these videos capture what’s happening on the screen, often accompanied by voice narration.

Videos have many advantages over traditional methods of learning, such as lectures, textbooks, or manuals. Some of the benefits of using videos for training strategy are:

1. Videos are more engaging and memorable

Videos can capture the viewer’s attention and interest using visuals, sounds, and emotions. They can also help the viewer retain the information better by using repetition, reinforcement, and storytelling techniques.

2. Videos are more accessible and convenient

Videos can be accessed anytime, anywhere, and on any device. They can also be paused, replayed, or skipped according to the viewer’s preference and pace. This gives the viewer more control and flexibility over their learning experience.

3. Videos are more consistent and scalable

Videos can ensure that the same content and quality are delivered to every viewer, regardless of the instructor, location, or time. They can also be easily updated, modified, or customized to suit different needs and contexts.

4. Videos are more cost-effective and time-efficient

Videos can reduce the expenses and resources required for creating and delivering learning materials, such as travel, accommodation, equipment, or personnel. They can also save time and effort for the trainer and the learner, as they can be produced and consumed faster and easier than other formats.

With Steve AI, you can save time and effort and produce videos faster on a larger scale. You can simply type in your script or text content, or upload your audio file, and let Steve AI convert it into a captivating video in a matter of minutes.

5. Videos improve knowledge retention

Research shows that people retain information better when presented visually. Combining visual cues with explanations in videos helps learners grasp concepts more easily and remember them for longer.

These are some of the reasons why videos are becoming more popular and widely used in various fields and industries. However, training videos also have some challenges and limitations that need to be considered and addressed. We will discuss them in the next section.

Training videos are an effective way to deliver information, instructions, or skills to a target audience. However, creating high-quality training videos can pose several challenges for teams, such as:

• Lack of expertise or resources 

Some teams may not have the necessary expertise or resources to produce engaging and professional training videos. For example, they may lack the skills or tools to script, record, edit, or animate the video content.

• Time constraint

Tight deadlines leave little room for script refining, filming, editing, and revisions, potentially leading to rushed, ineffective content.

• Dependency on marketing or LnD teams

Relying on specialized teams, like marketing or LnD, for scriptwriting, animation, or editing can create bottlenecks and delays. Internal expertise might be limited, requiring external support, adding to costs and timelines.

• Budget constraint

Limited budgets restrict access to top-notch equipment, software, and talent, potentially compromising video quality and impact.

1. Product/Service Training Video 

Product/Service training video demonstrates how to use a specific product or service, such as a coffee machine, a software application, or a travel agency. The video should highlight the features, benefits, and best practices of the product or service, as well as answer common questions or troubleshoot issues. Using Steve AI, you can create product videos that show how to use a product or service. 

2. Security Video

Security video educates employees on how to protect themselves, their colleagues, and their organization from various threats, such as cyberattacks, theft, or violence. 

A security video usually contains security policies, procedures, and protocols, as well as provides tips and examples on how to prevent or respond to security incidents. 

3. Software Tutorial Video

 Software video guides users on how to perform a specific task or function using a software program, such as Photoshop, Excel, or WordPress. 

A tutorial video should show the steps and commands on the screen, as well as provide narration and captions to explain the process and the expected outcomes.

With Steve AI, you can create videos that guide users on how to perform a specific task or function using a software program. 

4. Skill Development Video

Skill development video helps employees improve their personal or professional skills, such as communication, leadership, or time management. The video should provide clear and actionable advice, as well as examples and exercises to practice and apply the skills.

5. Safety Training Video

A video that instructs employees on how to avoid or handle hazardous situations, such as fires, accidents, or medical emergencies. Safety videos demonstrate the proper techniques and equipment to use, as well as the dos and don’ts of safety. 

Creating a training video is not as easy as it sounds and that can take a lot of time and effort. Using AI, you can create stunning training videos faster and easier than ever before. 

Here are five tips that can help you create stunning training videos:

1. Choose the right script for your video

Depending on the type of training video you create, you need to have a great script. You need to craft a message that is informative, engaging, and easy to follow. But writing a script from scratch can be time-consuming and tedious. 

Here’s where you can use AI. In Steve AI’s latest update, you can generate a script for your training video by just entering a prompt.

2. Add your voice to video with AI

A training video will have more credibility if it has your voice. The audio content you provide needs to have relevant images and that could take a while. With Steve AI’s latest update, you create such videos with the voice to video feature 

3. Keep your video short and simple

Research shows that the optimal length for a training video is between 6 and 15 minutes, depending on the complexity of the topic. Anything longer than that can cause your viewers to lose interest.

4. Use AI to create visuals 

Another important aspect of creating a training video is creating visuals that support your message. But creating visuals can be tricky and time-consuming. 

That’s where AI can help. With Steve AI, you can create visuals for your training video based on your script. 

Training videos are a powerful and versatile tool for delivering engaging and impactful learning experiences. They can help you achieve your learning objectives, reach your target audience, and enhance your learning outcomes. 

However, they also require careful planning, preparation, and execution to ensure their quality and effectiveness.

If you want to create your own training videos, you should check out Steve AI. You can choose from various templates, assets, and characters to produce professional and engaging training videos for your learning needs