Optimizing your Facebook Video Content Strategy

Facebook is a powerful channel for marketers and the statistics give proof of this. Facebook has a whopping 2.9 billion users over 79% of the monthly users are active daily! What’s more? Its advertising reach is over 2.11 billion people!

Powerful numbers and a whole lot of potential there for marketers. Isn’t it? Well, now for the not-so-good news: 93% of businesses are active on Facebook. This means that the competition for the attention and patronage of the Facebook audience is fierce! 

When it comes to the type of content that works well, the platform has become famously more and more video-centric and video marketing has become a core part of marketing on Facebook. 

So, as a business that wants to leverage the power of Facebook video content, what should we do to connect with the audience and really engage with them? Here are a few insights

Zero down on the target audience

The huge number of Facebook users is an advantage as well as a disadvantage for marketers in a way. It is important to select the right set of audiences to reach out to on Facebook so your marketing efforts are optimized. Find communities that resonate with the same pain points that you are solving for, select the user demographic right when running ads and create targeted content for better success instead of populating your channel with generic content.

Gain attention by standing out

It is also very important to look at how the majority of content on Facebook looks like and NOT create similar kinds of content, Your visuals, language, and approach have to be different to stand out and capture the attention of the ever-scrolling audience on the channel. 

Prioritize ideating for fresh, bold content that will break the clutter and captivate your audience.

Diversify your content 

While creating unique content is important as we saw. It is not a great idea to stick to just one kind of content. Constantly experiment with different and new formats of content. Try animated content for Facebook, try different storytelling perspectives and expand your content diversity to keep your existing audiences on their toes as well as reach wider people on the channel.

Turn trends to your advantage

There have been many debates about how the Facebook algorithm works and how to leverage trends. While the debates go on and the algorithm gets tweaked every now and then, what we can do as marketers is to balance trends with originality. Trending videos and topics do get more eye-balls, so it is always a good idea to lean into the trends while giving our own twist to them in our content. 

For example, if a dancing trend is going viral, maybe create content with the same audio showing your team dancing to it and humanize your brand for your audience to connect with.

And we see, planning and diversifying content and following moment-trends in our own style with spontaneous content is a constant see-saw that Facebook marketing demands. It is hard work, and it puts creativity to a test, but then it is also a whole lot of fun and impacts branding and sales in a big way when done consistently and with commitment.

So, keep at your video marketing efforts on Facebook and of course, delegate all your video production to Steve, your AI video making assistant, as you provide creative direction! 

How to use free Facebook Video Ad maker for your next campaign

What’s one thing common to real estate and marketing communications? Location, location, location! Of course the context is different but the similarity is that just like how the location of a property you buy plays a big difference to the quality of investment, the location that marketers choose to communicate with customers is key to the success of campaigns.

Now, videos are of course huge as a content format and are only expected to grow in terms of engagement and reach. However, where do these videos work best? Well, in case of video ads, a lot of stats point to one channel that overtakes most others in views, targeted reach and audience preference – Facebook!

Facebook videos get over 8 billion views every day, FB ads have twice the reach when compared to TV ads, mobile-optimized videos on FB increase brand awareness by 67%, 71% of the audience say that the FB video ads they see are relevant,….and the positive stats continue to give us one single understanding that Facebook Video Ads are THE channels to optimize marketing and communication efforts on.

But then, how do you manage to keep video production costs low and turnaround times quick so that your ROI is optimized? Enter Steve AI!

Making a video ad is simpler than ever before with Steve AI as your Facebook video ad maker since all you have to do is enter the script (or choose from the pre-generated templates and customize it) and create professional quality video ads in minutes with the power of AI.

t’s true! Here is how we made a super-impactful video ad in just a few clicks. Let us go through the steps one by one:

Login to Steve AI and you’ll arrive at the dashboard. Between ‘Animation’ and ‘Live’, click on ‘Live’ tab (since it works best for vertical video ads that are more suited for Facebook) and choose ‘Script to Live Video’

Next, choose from the wide range of script templates or write your own script afresh. We have chosen an existing template.

Mention the keyword for the AI to understand the context and generate the perfect video ad for you.

Your first draft is ready! Go through the scenes and make easy customizations by clicking on ‘swap’/ You can also select different music from a huge library.

Once you are good with the video ad, click on Publish

Your video ad is now rendered, with text, music and scenes in sync and is ready to be downloaded in just a few minutes! What’s more? The video is of the highest quality and you can also choose to go further and create 4k video ads with Steve AI!

Isn’t it amazing that the biggest part of videomaking – the video production, is now taken care of by AI while we can focus on the more creative aspects and give direction? Go ahead and create your own video ads in minutes for free and empower your video marketing strategy like never before!