The AI revolution is now and everyone is in a race to adopt it for scale, at least that’s what LocusView did considering their low employee productivity and sales. In this case study, we delve into how LocusView, a leading software company with over 150 employees focused on building a digital construction management(DCM) platform harnessed Steve’s AI text-to-video capability to achieve their goal while also saving a ton of cost.

Challenge

LocusView faced several challenges before embracing Steve’s innovative solution:

Content Volume: LocusView wanted to create a lot of internal training videos as text-based content like blogs did not prove to be efficient. Although they had a lot of product documentation the sales team found it difficult to share such comprehensive documentation with the customers and prospects. Converting these text-based content into engaging and bite-sized videos seemed daunting. 

Resource Constraints: LocusView had limited resources dedicated to content creation, mainly video production. Hiring additional personnel or outsourcing video production was not feasible within their tight timeline and budgets.

Engagement and Reach: To effectively train internal teams and engage customers and prospects, LocusView needed a more engaging and accessible medium than traditional text-based documentation.

The Solution

LocusView found a groundbreaking solution by partnering with Steve and leveraging their AI text-to-video capability:

Text-to-Video Conversion: Steve’s cutting-edge technology seamlessly transformed LocusView’s extensive text-based internal training and product documentation into video format. With Steve, they could create long-form Animation training videos and short  Ads for customers and prospects. 

Single Resource: LocusView assigned a single resource without any expertise in video creation but with good product knowledge to use the tool. The resource provided the blog content and product documentation as inputs to Steve and let the AI take care of the rest. 

Results

The results of LocusView’s collaboration with Steve were impressive and exceeded their expectations:

Rapid Content Creation: Within a month, LocusView successfully generated 100 high-quality training videos and short ads, a task that would have been time-consuming and resource-intensive through traditional means.

Improved Accessibility: The transition from text to video significantly improved content accessibility for internal teams and external stakeholders. This led to a better understanding of product features and increased engagement.

Cost-Effective Solution: By utilizing only one resource and Steve’s innovative technology, LocusView achieved monthly cost savings of a whopping $20,000 in traditional video production methods.

Conclusion

LocusView’s partnership with Steve and implementation of text-to-video capabilities showcased how innovative solutions can address complex content creation challenges. The ability to transform extensive training materials and product documentation into engaging video content improved internal training and enhanced customer and prospect engagement.

This case study is a testament to the power of leveraging AI technology to streamline processes, save resources, and efficiently create impactful content. As the demand for dynamic content continues to rise, companies like LocusView are leading the way in embracing innovative solutions for lasting success.

TomJoy Elementary School is a digital-first school in Nashville, Tennessee, USA. The school is known for trying the top-tech products for learning. The organization focuses on Project-based learning for learners across different age groups.

Dr.Nicole Glaze posted on platform X and said, “Our 4th-grade @TomJoyElem leaders are starting their PBL digital products using @steveaiHQ sharing what it means to have a literal and figurative heart.”

Our 4th grade @TomJoyElem leaders are starting their PBL digital products using @steveaiHQ sharing what it means to have a literal and figurative heart. #TomJoyTigers #BuildingExcellence #DigitalLeaders @MNPS_Magnet @Dr_WJP @i3STEMLEAD @J_Uppinghouse @RenitaPerry2 pic.twitter.com/HwjYCqRbZh

— Dr. Nicole Glaze (@Educator817) November 7, 2023

When we reached out to Dr. Glaze to understand how Steve has impacted the project-based learning and digital adoption at TomJoy, we learned that Steve:

• Is easy to use
• Enables STEM Education 
• Acts as a slate for creativity
• Ignites peer-to-peer learning 
• Enhances the visual storytelling skills of the scholars

During our interview, Dr.Glaze also mentioned that scholars enjoyed creating videos on their own while also being innovative in the way they present their projects.

5 Reasons Why TomJoy Opted for Steve.AI

1. Ease of use:

Steve.AI is so easy to use that even 4th-grade learners can use the platform. It does not have overstimulating graphics or videos that make it difficult for children below 7-8 years of age to concentrate. Instead, it has a pleasant and user-friendly interface that helps children to create videos and presentations. 

2. Introduction to STEM Education:

Teaching STEM in the classroom to young scholars becomes 2X easier with the tool that can visually show what they’re learning about. 

Steve.AI is the easiest tool out there to convert text into videos.

As seen in one of the images,

we can see that the scholars have used the same feature of converting text into videos to bring their ideas to life. 

Dr.Glaze mentioned: “Students presented their learnings from their Heart units discussing literal and figurative heart and heart health.”

3. A Slate For Creativity

One of the main reasons why AI in education is not spread like wildfire is the risk of it taking away the students’ creativity. 

But Steve.AI solves the exact problem. It’s not a prompt-only AI tool that does what you ask it to do. Instead, Steve.AI becomes a canvas where you can write and design the output video according to your needs. 

So, when the scholars of TomJoy wanted to present their ideas, they were able to convert their texts into videos easily. 

4. Peer-to-peer learning

As seen in the pictures, the scholars enjoyed creating videos on Steve.AI along with their fellow scholars. This enabled peer-to-peer learning through which the students learned from one another. 

Scholars could teach each other the features of Steve.AI on how to create different characters to present their learnings as a video. 

Peer-to-peer learning has expanded beyond the walls of the 4th-grade classroom as the students teach their junior scholars using Steve.AI

Dr. Nicole Glaze tweeted— “4th grade presented their @steveaiHQ presentations to our 3rd grade scholars on figurative and literal heart.”

5. Enhanced Visual Storytelling

For the teachers of TomJoy, it is important to hone the storytelling skills of the students. So, with the help of Steve.AI, they say that students were able to construct their own stories and also present them as a video. 

For example, once the students had the story ready, they uploaded the text to Steve.AI. Then, based on how they wanted to narrate the story, the scholars split the story into scripts on Steve.AI. Then, once the video was generated, they added the images/videos as and where needed. 

What Next?

Steve.AI helped the TomJoy organization to increase the digital adoption rate for their scholars by 2X without hindering their imagination and creativity. TomJoy’s initiative to bring in AI in learning has caused a ripple effect to other organizations in Nashville as well.