A day in the life of a B2B marketing team looks something like this

Sales teams are waiting for personalized product demos to win over leads. Marketing teams are looking forward to personalized videos for ad campaigns, and customer success teams are seeking explainer videos to make onboarding a breeze. 

The end goal is to personalize the customer experience. 

But they often rely on one video editor to do it all, resulting in chaos everywhere. 

This is where AI-generated video editors come into play.

AI-generated videos offer customers creative visual stories tailored to their unique needs. You can have everything from product demos and tutorials to personalized recommendations with voiceovers and animation.  

This article tells you how to make the most of AI-generated videos to enhance customer experience. 

Video marketing is the future because, guess what, most Gen-Z users approach it this way: Why read when I can watch? 

According to Databox, a video ad gets 2x clicks compared to images. Videos capture the audience’s attention longer than images. 

AI video generators have redefined video creation. A few days ago, marketers, sales professionals, and product marketers had to rely on video creation agencies for bulk video generation. But with AI video editors, anyone can generate high-quality videos at scale without any external assistance. 

Here’s why you must explore AI video generators:  

• Personalization

At the core of AI-generated videos are algorithms that analyze massive data volumes, including audience demographics, interests, buying patterns, browsing history, and social media activities. AI systems use user data to create videos that speak directly to the target audiences, resulting in increased engagement, click-through rates, conversions, and retention.

Imagine an eCommerce platform using AI-generated videos to personalize product recommendations. Customers browsing for laptops would receive videos showcasing different models based on their browsing history. This personalized approach directly speaks to the viewer, boosting engagement and the likelihood of purchase. According to ecommerce trends, the scope of  AI is video and beyond, as it helps customers by showing videos and providing an overall automated personalized shopping experience.

• Cost-effectiveness

Creating AI-generated videos for customers requires minimum human intervention and fewer resources than traditional video production methods. This method significantly saves time and reduces production costs. 

For instance, you are a marketing agency, and your campaign requires personalized service-based videos for different customer groups. Instead of spending your dollars and time filming and editing videos, you can quickly generate bulk videos with AI that focus on your specific services based on customer data and interests.

• Multiple applications

AI-generated videos can be used across different industries. For example, e-commerce businesses like Amazon can use personalized AI videos to highlight products based on customer interests and purchase history. 

Similarly, educational platforms like Coursera use AI-generated videos to provide personalized lectures and tutorials, catering to individual learning styles. On the other hand, finance companies like Wealthfront use AI to create customized summaries of user’s financial accounts, offering investment recommendations. 

AI-generated videos enhance your omnichannel marketing strategy, ensuring it chimes with your target group. 

Here are a few ways to use AI-generated videos in different forms to improve the customer-facing side of things.

• Product tutorials with voiceovers 

One of the best uses of AI-generated videos is to create product tutorials with voiceovers that show the product or a specific feature in action. 

Create engaging product videos with high-quality graphics and music assets that are easily customizable and have plenty of collaboration options to educate your end users about your product and its specific use cases.  

One great onboarding example is how Asana leverages AI-generated videos for customer onboarding. The project management platform uses comprehensive tutorials to break down its features, taking the users through a step-by-step process for using Asana. The video features an AI presenter, making it more interactive and engaging.

• Marketing videos

AI-generated marketing videos enriched with graphics and music assets skyrocket your customer engagement. You can use these videos across your email marketing campaigns, landing pages, social media, and other digital to increase user engagement, click-through rates, and conversions. 

Tools like Steve.ai help brands stand out with creative marketing videos regardless of your video-making or editing skills. The platform offers easy-to-customize 1000+ templates that can hook your viewers quickly with story-driven marketing videos. 

• Repurpose your content to reach multiple channels 

Why let your content go stale on the website when you can repurpose it easily? 

Convert your blogs and other long-form text content into live videos to generate bite-sized videos in minutes. Then, to gain maximum visibility, distribute them across multiple channels, be it Instagram as reels, YouTube as shorts, or TikTok. 

Additionally, consider using targeted ads on PPC platforms, ad networks, and connected TVs to further extend your reach and ensure your content gets the attention it deserves.

• Product demos

In sales calls, you have two different options: either explain a lot about your product or show what your product is capable of with a product demo video. An AI product video maker highlights the most relevant features and use cases for individual clients based on their job titles, industry, and unique business needs. 

• Quick animation videos to engage your audiences

Animation videos are ideal for explaining a complicated topic to your end users in seconds. An AI text to animation tool helps you create animated videos from scripts even though you don’t have professional animation skills. 

These tools come with 100+ animated characters and a robust AI engine that understands the intent of a context and generates engaging animated videos. 

Pro Tip: You can easily create a learning center for your existing and potential customers on the website. Use these places to store all animated product videos to help your audiences learn everything about the products and their features. 

To make the learning center accessible to a wide range of users, generate a QR Code for this page using a QR Code generator and paste the QR Code across all your sales and marketing collaterals like campaign creatives, digital cards, event posters, and social platforms. 

While AI-generated videos save time and reduce cost, a few challenges come with AI videos. However, once you understand these limitations, you can improvise.

• No human touch

The content might seem robotic for people on the receiving end of AI videos. According to a few Reddit users, it’s ‘disappointing and disheartening’ to watch videos with ‘robotic soul-less content.’ While the videos might be informative, the audience fails to connect to the video due to the lack of human elements. As a result, the likelihood of viewers churning increases.

Manual editing is crucial to overcome this limitation of AI-generated videos. Your expert editing team can add a human touch to AI-generated videos using voiceovers, transitions, etc., to improve the video quality and appeal.

• Technical issues

When creating AI videos, optimize them for different platforms before publishing, as technical issues in the videos might significantly impact viewer experience and engagement. For example, if your AI-generated video has synchronization issues where the audio doesn’t match the video, it might frustrate viewers, leading them to abandon the video halfway. Implement proper support solutions for your AI videos to prevent technical issues.

• Low quality

Posting only AI-generated videos over time may lead to repetitive and low-quality video content that lacks creativity. For example, if your potential customer receives an AI product video with poor audio and pixelated visuals, they will most likely disengage, reducing the chances of conversion. So, supporting your AI-generated videos with high-quality footage is critical to ensure perfect visuals and audio.

AI generated videos in customer service are transforming and will continue to transform how businesses interact with their customers. So, if you can overcome the challenges of AI generated videos, the future looks bright for you.

Start elevating your customer service using the show, don’t tell technique with Steve.ai’s AI video generator platform. Sign up to see how the platform works!

Historically, creating a video from start to finish was a lengthy and intricate affair, demanding a team of professionals, high-end gear, and a substantial amount of time. This complexity made video production a costly venture, reserved for those with significant resources at their disposal.

However, the emergence of AI is dramatically changing the game for video content creation. AI is streamlining the production process by automating numerous tasks, cutting down on both the time and expenses involved. This shift not only speeds up the creation process but also opens the doors for more creators to bring their visions to life, regardless of their budget.

Revolutionizing Production Processes with AI

Enhancements in Pre-production

• AI-driven Scripting and Storyboarding: AI significantly enhances pre-production by automating scriptwriting and storyboarding, saving time and enhancing creative output. Transforming text into video of detailed visualizations, it streamlines workflows and fosters innovation, allowing for quicker exploration of storytelling possibilities.
• Scheduling and Logistics Optimization: AI optimizes production scheduling and logistics, improving efficiency and minimizing delays. It analyzes data to predict and prevent bottlenecks, reducing costs and time. This facilitates better collaboration, ensuring projects progress smoothly and resources are utilized effectively.

Transforming Production

• AI in Camera Operations and Framing: AI technologies enhance camera operations through machine learning, computer vision, and AI for object recognition and scene detection. This results in automated camera settings adjustments for optimal composition and visual quality, reducing the need for manual input and elevating the overall filming quality.
• Automated Lighting and Sound Adjustments: Leveraging AI for lighting and sound mimics its application in camera operations, automatically adjusting to environmental conditions for consistent atmosphere and high-quality audio. This minimizes manual intervention and streamlines production workflows, ensuring efficiency and quality in the final output.

Innovations in Post-production

• AI for Efficient Editing, Color Grading, and Effects: AI accelerates editing, automates color grading, and integrates visual effects, enhancing efficiency. It analyzes footage for optimal edits, streamlining post-production and allowing creators to focus on storytelling, significantly improving creative output and workflow efficiency.
• Personalized Content Creation for Different Platforms: AI tailors content for platform-specific audiences by analyzing viewer preferences, optimizing engagement. It enables creators to adapt style and presentation for varied channels, enhancing viewer connection and satisfaction, and significantly boosting engagement across diverse digital landscapes.

The Impact of AI on Creativity and Job Roles

Enhancing Creativity

• AI as a Tool for Creative Exploration: AI is transforming creative exploration in video production, allowing for new levels of experimentation with stories and visuals. By handling complex tasks, it enables creators to explore innovative ideas and storytelling techniques, pushing beyond conventional limits.
• New Genres and Styles: The combination of human creativity and AI is giving rise to new content genres and styles, expanding video production’s horizons. This partnership opens up fresh avenues for artistic expression, resulting in unique blends of traditional storytelling and digital-age innovations.

Changing Job Roles

• Shifts in Skill Sets and Roles: The introduction of AI in video production necessitates a shift towards a blend of creative, strategic, and technical skills. Professionals are required to master AI technologies in addition to traditional creative roles, leading to a need for hybrid expertise. This evolution challenges existing norms and promotes a culture of continuous learning and innovation.
• New Careers and Specializations: With AI reshaping video generation, new career opportunities and specializations are emerging. These roles emphasize AI’s contribution to creative processes, workflow optimization, and audience engagement, requiring a combination of artistic, technical, and analytical skills. This shift not only broadens the industry’s scope but also opens up novel avenues for professional development and innovation.

Ethical Considerations and Challenges

• Authenticity and Originality: AI in creativity raises questions about whether AI-assisted works are true human expressions or the outcomes of algorithms, challenging the value of human vs. machine-generated art​​.
• Copyright Issues: AI’s use of copyrighted data for creating new content introduces legal challenges in distinguishing original creations from those derived from existing works, complicating copyright laws​​.
• Creativity vs. Efficiency: Balancing AI’s efficiency with human creativity is a challenge. The goal is to leverage AI for productivity gains while ensuring that the essence of human creativity remains central to the creative process, fostering a synergy that enhances overall output.

Wrapping Up

The evolution of video production through AI has revolutionised processes from scripting and editing to enhancing creativity and reshaping job roles. AI’s integration streamlines operations, fosters innovative content creation, and necessitates new skill sets, albeit with ethical and accessibility challenges.

Embracing AI technologies in video workflows offers creators opportunities for efficiency and novel storytelling. The collective endeavour to navigate AI’s potential and challenges promises a future of enriched, diverse, and impactful video content creation.

Introduction

As media becomes even more accessible with technology today, consuming content becomes easier. This does mean producing quality content even faster to keep up with trends and audience demand becomes a challenge.

Fortunately, artificially intelligent (AI) video editing tools have been steadily on the rise. The entire content creation process can be simplified, streamlined, and shipped out faster than ever before. It’s no wonder that content creators, marketers, and business owners turn to artificially intelligent (AI) video editing tools to build their videos. Kantar’s Media Reactions 2023 even found that 67% of global marketers are positive about the use of Gen AI to produce content.

If you’re thinking about integrating an AI video editor into your creative process, read on to see how it can fit into your workflow.

When you’re looking to enhance efficiency in creating videos, using an AI video editor can easily fast-track your workflow. AI technology has the capability to condense tasks in your video editing process that are lengthy or complex into a three to four-step procedure.

These are just some of the benefits that you get out of video editing with an AI software.

Automated editing

Using an AI video editing tool can automate some of the most time-consuming tasks. This means no more manual editing for trimming footage, cropping videos, adjusting color balance, or even syncing audio. A prompt or a few clicks will often do the trick.

Automated accessibility

Audiences and their ability to view and enjoy your content matters. With AI video editors, there are often options to automate accessibility features such as captions, subtitles, and translations.

Instant organization

Creating videos means working with a lot of files that include footage, music, and voiceovers. Sorting through them can be overwhelming. The right AI-powered video editor will have tools that organize and categorize your content via face recognition, content type, and other criteria. This will also help you in sourcing the right files when it comes to actual editing.

Consistent quality

Starting a long-form video or a series of videos needs consistency in settings. This includes color grading, framing, audio levels, and more, which AI video editors can edit and optimize instantly.

Fast iteration

Running multiple videos or prototypes helps to refine the final product and create the version of your content. With AI tools, you can speed through processes and produce as many iterations of your video as you need without wasting any extra time.

Advanced effects

Some AI video editing software offers advanced effects that might not be doable with traditional editing with a tight timeline. You can do tasks such as editing scenes, and background or object removal.

Machine learning and adapting

One of the most helpful capabilities of AI is machine learning and adapting to the settings and preferences you need. The longer you work with your AI software, you boost efficiency without sacrificing the output quality.

While video editing, for the most part, happens in post-production, AI is actually able to help with different aspects of the full creative process. It’s just a matter of accurately prompting and using the tools.

These are a few of the ways AI can assist in the full video production process.

Conceptualization

Ideation doesn’t have to be complex. The popular AI software, ChatGPT, and other prompt generators can assist in recommending and expanding your content ideas.

Scriptwriting

AI powered tools have advanced features that offer script generation based on prompts. Sharing your idea, its context, and ideal story flow will be enough to create a script that AI video generators can use to then turn into shareable content.

AI video and audio generation

Aside from using royalty-free video footage and music, you can prompt AI to produce the actual media for you. Whether you’re using a script or just sharing the concept, you can cut down the time you’d spend sourcing the files easily.

Audio and voiceover editing

Sound design can make or break your video content. Some of the best AI video editors can fine-tune your audio and generate voiceovers instantly. That means you can save time editing audio quality and finding talent for voice overs in one go.

Video editing

You can breeze through some of the most time-consuming stages of video editing such as background removal to arranging, cutting, and splicing clips. It can effectively eliminate the most repetitive processes.

There are many AI video editors available today. We’ve compiled some of the best that can effectively streamline your production process while improving the quality of your work.

1. Steve AI

Steve AI is an AI tool that enables text-to-video generation that includes live-action and animation footage. You’ll also be able to find millions of premium royalty-free media assets for background music, extra video footage, and more. It offers template-based video creation to help speed up the production process.

Pricing: 

• $15/month on a Basic plan
• $45/month on a Starter plan
• $60/month on a Pro plan

Best used for:

• Automated video creation with scripts, video footage, and animations
• Customized video template formats for branded or stylized content
• AI voiceover generation across languages and accents

Pros: 

• Easy text to video creation using scripts, blog posts, and audio
• AI-driven video editing for tedious processes
• Consistent quality content for videos across platforms
• User-friendly interface with a minimal learning curve

Cons:

• Limitations with complex editing capabilities

2. Vmaker AI

Vmaker AI turns raw videos into publish-ready wow videos in minutes by intelligently adding intros, outros, b-rolls, background music, subtitles, animations, stickers, and more making your videos publish-ready on a click. 

With this online AI video editor and its comprehensive manual editing suite, you can also customize the AI-created video. AI sets the stage for you but you can build up on top of it according to what you like. 

Vmaker AI reduces the time it takes to convert your ideas into videos.

Pricing

• $0/month on a Free plan
• $24/month on a Starter plan
• $39/month on a Team plan

Best used for:

• Transform your raw video footage into publish-ready videos in minutes
• Convert long-form videos into bite-sized clips perfect for YouTube Shorts, Instagram Reels, and TikTok.
• Cut, trim, merge, resize, adjust playback speed, add audio to video, add text to video, and more.
• Create stunning highlights for your video to insert as intros or download as teasers.
• Add subtitles in over 35 languages with 80+ cool animations and styles! Translation in 100+ languages is also available.
• Effortlessly remove video backgrounds with or without a green screen using AI video background remover. 
• Use Vmaker AI’s patented MAD AI button to automatically apply text, b-rolls, background music, and intros/outros to your videos.
• Apply the best editing styles from our viral style library to make your videos go viral.

Pros: 

• One-click raw to wow video in a minute to save time on video editing.
• Highly intuitive tool with zero learning curve.
• 10M+ library of royalty-free stock background music, images, and videos at your fingertips.
• Decreases the “Time-to-Content” and makes it easier for anyone to edit their videos.

Cons:

• Watermark is added in the free version, although it’s not a big one.

3. Movavi Video Editor

The Movavi Video Editor combines the power of traditional video editing with AI. With the video editor’s user-friendly interface, you can save time in more ways than one. You’ll be able to pick up on the production process quickly, automate the tedious tasks with AI, and execute your projects even faster.

Pricing: 

• $54.95/year
• $79.95 for a one-time purchase
• Get a free 30-day trial

Best used for:

• Efficient video editing with both traditional and AI-powered tools
• Enhancing video footage quality with AI
• Smart montage wizard for automated video montaging

Pros: 

• Automate repetitive tasks with AI
• Creative assistance in lengthy editing processes
• Incorporate video accessibility features instantly
• Direct-to-platform uploads

Cons:

• Feature limitations on the free trial

4. Veed.io

Veed.io is an online video editor that offers multiple subscription tiers that unlock more tools the higher your tier is. You’ll find many AI video editing features with the software to speed up production for editing, transcribing, and marketing.

Pricing: 

• $12/month on a Basic plan
• $24/month on a Pro plan
• $59/month on a Business plan

Best used for:

• Script, audio, and image generation
• Social media optimization

Pros: 

• AI tools that automate repetitive tasks
• API capabilities
• User-friendly interface

Cons:

• Limitations on advanced editing features

5. Descript

Descript operates on a straightforward UI that enables creators to record footage directly from the app aside from video editing. It uses AI to transcribe audio and video files, which you can then edit through text.

Pricing: 

• $54.95/year
• $79.95 for a one-time purchase
• Free 30-day trial

Best used for:

• AI-based video and audio editing with transcript
• Create videos quickly with templates

Pros: 

• Overdubbing to edit or change words in video and audio
• Multiple user collaboration features
• Automatic filler word removal

Cons:

• Heavy dependence on transcript

6. Wondershare Filmora

Wondershare Filmora is an AI-powered video editing software that combines the use of copywriting, audio editing, motion-tracking, smart cutting, and more. Ultimately, you can build scripts, titles and descriptions, aside from its video editing capabilities.

Pricing: 

• Starts at $49.99/year

Best used for:

• Video editing and copywriting with AI-powered tools

Pros: 

• 4K support for higher quality exports
• Extensive collection of effects and presets for easy editing

Cons:

• File storage needs to be saved locally
• Limited range of more advanced features

7. CapCut

CapCut is most commonly known as a mobile video editing app, however because of its range of tools, it’s also ideal for speeding up video production. As an on-the-go editor, it’s easily accessible and includes AI-powered tools.

Pricing: 

• Starts at $7.99/month

Best used for:

• Extensive library of video effects and filters

Pros: 

• AI-driven features like subtitling, facial recognition, and object tracking
• No watermarks on the free version

Cons:

• Performance across devices may vary
• Limited editing visibility on the app

When it comes to creating engaging video content, using creativity, innovation, and smart use of AI will come a long way. Producing high-quality content at speed is crucial if you want to keep your channel or brand visible and relevant in today’s digital space. While challenging, it’s not impossible thanks to the strides AI has made in automating many of the more time-consuming tasks in the video creation process.

There are many things you can do with an AI video editor that enables accessibility, content consistency, and the ability to iterate because of the speed with which you can create. It all depends on the kind of features and output you want to produce when choosing the software to work with.

How to Make a Kickstarter Video with Steve.AI

Are you excited about turning your creative ideas into reality through crowdfunding? If so, Kickstarter is the platform for you! But wait, have you heard about making your Kickstarter video with the help of Steve.AI? No worries if you haven’t – we’re here to guide you through the process in the simplest way possible.

Step 1: Getting Started: Defining Your Project

Before diving into the video creation process, it’s essential to have a clear understanding of your project. Define its purpose, uniqueness, and how it benefits potential backers. Jot down key points that you want to convey in your video. These points will form the foundation of your script, ensuring that your video delivers a coherent and compelling message.

Step 2: Writing the Script: Simplicity and Impact

The script is the heart of your Kickstarter video. Think of it as a concise yet impactful story that introduces viewers to your project. Aim for simplicity and clarity in your language. Address the problem your project solves and explain why it matters. Highlight the benefits backers will receive by supporting your project. With Steve.AI, you can bring your script to life with visuals that match your narrative.

You can use ChatGPT for generate AI script. Or You can use steve.ai  “Auto generated script”.

Step-3: Utilizing Steve AI: Turning Words into Visuals

Head over to Steve.AI’s website and explore the “Text to Video”  or  “Text to Animation” option. This tool allows you to transform your script into a captivating video. Paste your script, and watch as Steve AI’s technology suggests scenes that match your words. This step is like watching your script evolve into a visual storyboard, giving potential backers a clear understanding of your project.

You can choice “Auto generated script” and Select “Animation Video” and Category “Advertisement” and Title “ Product Explainer Video”

Then click The Next.. You can Use Voice Over or Selct Music

Step-4: Customizing Scenes: Personalize Your Message

While Steve.AI provides scene suggestions, you have the creative freedom to customize them to align with your vision. Swap scenes, add images or videos, and make your video uniquely yours. This customization ensures that your video not only communicates your project’s essence but also reflects your creative flair.

Step-5: Adding Audio Magic: Elevate the Experience

Enhance your video’s impact by adding music and voiceovers. Steve AI offers a range of audio options, from music to voiceovers in various languages. Choose audio that complements your project’s tone and message. A well-chosen soundtrack can evoke emotions and engage viewers on a deeper level.

Step-6: Fine-Tuning and Polishing: Review and Edit

Once you’ve assembled your video, watch it from start to finish. Does it effectively convey your project’s story? Make any necessary adjustments, ensuring a seamless flow and visual coherence. Add your project’s logo and an outro to give your video a professional touch.

Step-7: Sharing Your Creation: Launch Your Kickstarter Campaign

With your Steve AI-powered Kickstarter video ready, you’re all set to launch your campaign. Upload the video to your Kickstarter project page and watch as potential backers are captivated by your compelling visual presentation. Your video is a powerful tool to showcase your passion and commitment, ultimately driving backers to support your project. You also have the option of consulting Double Jump for the creation of polished Kickstarter videos with a professional touch.

Frequently Asked Questions

Can I use my own images and videos in the video created by Steve.AI?

Absolutely! While Steve.AI provides scene suggestions, you have the flexibility to upload your own images and videos to tailor the video to your project’s specifics.

How long should my Kickstarter video be?

Aiming for a video duration of around 2 to 3 minutes is generally recommended. Keep it concise while effectively conveying your project’s key points.

Can I change the voiceover language in the video?

Yes, Steve.AI offers voiceover options in multiple languages. You can choose the language that best suits your target audience.

What if I want to edit my video after it’s created?

You can edit your video even after it’s been created using Steve.AI. Simply make the desired changes in the tool and generate an updated version.

Is Steve.AI suitable for all types of Kickstarter projects?

Yes, Steve AI’s flexibility makes it suitable for a wide range of Kickstarter projects, from creative endeavors to innovative products and more.

Conclusion

Creating a Kickstarter video with Steve.AI streamlines the process of turning your project idea into a captivating visual story. From defining your project to customizing scenes and adding audio, each step contributes to a powerful presentation that resonates with potential backers. With this guide and Steve AI’s user-friendly tools, you’re equipped to create a Kickstarter video that effectively communicates your vision and drives your crowdfunding campaign toward success.

As technology continues to evolve, the involvement of artificial intelligence in creative processes is transforming the way we plan, produce, publish, and consume digital content. AI is helping content creators and brand owners automate repetitive tasks, streamline workflows, and inform pre-production decisions. 

From creating AI-generated logos to publishing marketing videos that improve brand equity, we’ve seen artificial intelligence and its subsets — natural language processing and machine learning — take up the mantle for innovation. 

Powered by AI, what video production has gone through can be called nothing less than transformative. In today’s article, we will talk about some groundbreaking innovations that have impacted the world of videography most significantly. 

AI-Fueled Innovations in Videography

What AI can do in video-making is truly spectacular. Take a look at a few of its achievements.

1. Streamlining the pre-production process

AI is making huge strides in the field of script-to-screen visualization. Filmmakers are using AI-driven previsualization tools to input their entire scripts into these storyboarding programs. These tools, in turn, analyze the script, highlight key moments, suggest scenes and layouts, recommend character placement, and enrich the entire decision-making process. 

In other words, they give you a blueprint of how your video will potentially look as you go from one creative choice to another. 

Leveraging these incredible AI-powered programs, filmmakers can test various camera angles, estimate resources more accurately, and make more informed creative decisions. 

2. Enhanced visual effects

Arguably the most visible impact of AI’s power on videography has been in the realm of CGI and visual effects (VFX). From cartoonish animations to creating surrealist creatures that belong to fantastical lands, everything is now possible thanks to AI’s limitless capability of learning. 

AI’s deep learning models like generative adversarial networks (GANs) were instrumental in enabling Disney to create lifelike animals for its 2016 global blockbuster, The Jungle Book. 

On a much smaller scale, content creators, brand owners, and social media influencers use AI-powered visual effects tools to create their own videos every day. Video editing programs like Adobe’s Creative Cloud and Premier Pro have helped countless content creators and professional editors surpass their wildest imaginations of creative vision. 

As AI continues to evolve even more, we are excited to see what else it can do to proper human imagination. 

3. Audio enhancements in video productions

AI has made it possible for filmmakers to make massive improvements in sound design for video production. Leveraging deep learning, sophisticated algorithms, and machine learning, AI technologies can now help you enhance audio recordings, eliminate background noise, and restore archival audio. 

Tools like Adobe Audition’s Noise Reduction feature and iZotope’s RX series are examples of AI-powered audio restoration solutions.

Through natural language processing, you can now use AI to improve speech recognition, isolate individual elements from within an audio track (separating dialogue from background noise), and even identify emotional content in audio to further harness its power. 

All of these capabilities (and more) are not only enhancing the creative process of making a video but also improving the final result.  

4. Improving the accessibility of video content

As a content creator, you want your videos to enjoy immense reach and popularity. Language barriers and abilities-related challenges can make that difficult to happen. 

But with AI on your side, you can overcome these challenges and create inclusive video-viewing experiences that are immersive and accessible. 

With AI’s speech recognition tools, you can create videos with closed captions that overcome a lot of these challenges. People who are hard of hearing can benefit hugely from closed captions and enjoy the video without any disruption. 

In the same vein, AI translation tools can equip your videos with multilingual subtitles. So your audiences, no matter which part of the world they are in, can consume your content, enjoy it, and feel the emotions you want to evoke. 

5. Automating labor-intensive editing

One of the critical contributions of machine learning in video editing is its ability to automate labor-intensive tasks. Traditionally, video editing involves manually identifying and categorizing footage, trimming clips, adjusting transitions, and applying visual effects. By leveraging deep learning algorithms, AI-powered editing tools can automatically analyze raw footage, recognize key moments, and automatically generate edited versions of videos automatically. This automation eliminates the need for manual, time-consuming editing tasks.

6. Tailored video editing to fit the editor’s style

Whether you’re an A-list filmmaker or a local content creator, the fact is that you have a unique style of visual storytelling that’s all your own. Depending on your years of video making, chances are that your unique style has become more refined and pronounced. 

One of the strongest areas where AI shows the most potential is that it can learn your style. You can set up your editing software’s parameters according to your stylistic preferences and it will adjust its editing to suit your taste. It will also offer suggestions so you can improve upon what you’re doing, and recommend ideas that can elevate your visual style more. 

This personal approach adds the human touch to the entire process and ensures consistency across videos. 

7. Refined and insightful video analytics

Three unique AI-powered technologies are empowering video analytics to shape the future of video making and consumption. These include object recognition, scene detection, and object tracking. 

Object recognition algorithms identify and catalog objects or individuals in a video frame. Scene detection technologies can identify and categorize scenes based on context, characters, and or changes in scenery. Object tracking tools can be used to track a single or multiple objects or individuals in a video frame. 

Combined, all three kinds of algorithms mean content marketers and filmmakers now have immense opportunities to optimize their video content for more engagement and traction. You can now study these insights and analyze where you need to make improvements in the video, and what can be the best ways to publish and promote what you’ve created. 

The Takeaway

The days are gone when you looked at AI and reduced it to an unthinking technology that can only work as a bot and automate your repetitive mundane tasks. 

Time has shown just how creative and intelligent AI can be. Content creators and marketers who leveraged this brilliance in its initial days are now leagues ahead of those who are just waking up to the wonders of AI-powered videography. 

No matter where you find yourself on this spectrum, just know that AI has emerged as your most powerful creative collaborator and you must take it along as you strive to conquer the many forts of epic video creation.

Artificial Intelligence (AI) is an emerging game-changer in all aspects of business and life, revolutionizing how we do everything. Today, how we create, edit, and market our videos has some form of AI impact. 

In this article, we’ll dive into artificial intelligence’s profound impact and understand why video producers and marketers should sit up and take notice. We’ll also look at ways you can use AI to make your video productions more efficient and high quality.

AI’s Impact on Video Production

The video production landscape’s shift due to AI is bringing an incredible boost in efficiency. AI-driven tools dramatically shorten the production cycle. What used to take hours, if not days, of meticulous editing, sound optimization, and fine-tuning takes a fraction of the time. This optimization allows video producers to focus on the art of storytelling.

AI-powered video production isn’t just efficient. It’s also high quality. Algorithms can now upscale videos, correct off-tint colors, and even stabilize that shaky footage you thought was beyond salvage. The result you get most of the time is a final product that gives viewers a superior visual experience.

Does My Brand Need More High-quality Videos? 

Video content is a luxury for brand building and business today. But there are compelling reasons that should convince anyone that videos are crucial. Also, more videos with high-quality output are better in so many ways. 

There are over 3.37 billion people worldwide who consume video content. This only shows that video as content is in high demand. You’ll need videos to reach more people and convert them into leads and customers. Additionally, utilizing an AI photo editor can significantly enhance the quality and visual appeal of your video content, ensuring it stands out in a crowded digital landscape.

Unlike written content or still images, videos provide engagement beyond compare. You can add more emotion, urgency, and power to the stories you tell through video content. Explainer videos, for instance, tend to reach an audience that how-to articles or infographics will not penetrate.

Do you need a video for your business? Do they need to be high-quality? The necessity is up for debate, but there’s no questioning that video content for your business in high volumes and output quality is beneficial. And AI can help you do that through the features and tips you can use AI discussed below.

7 AI Features You Should Use in Video Production

What can AI do in video production? Here are some features you should use in video production: 

Automatic Video Editing

The video editing process takes a lot of time and energy. But this process has now been streamlined by AI. Automatic video editing tools can analyze footage, identify the best shots, and stitch them together based on predefined criteria. If you’re unhappy about the output, you can refine it as needed.

These systems use machine learning to recognize patterns, follow narrative structures, and even adhere to music beats. What you produce through this feature will look like any professionally crafted video. For producers, this means more focus on content creation and less on the nitty-gritty of editing.

Color Correction

Color correction and balance are time-consuming too, but it’s a non-negotiable. Your video footage’s color tones and themes make or break the whole video. AI algorithms now offer automatic color correction, analyzing footage to adjust hues, saturation, and brightness.

AI ensures that the colors resonate with the intended emotion by understanding the mood and theme of the video. This saves time, guarantees consistency across different scenes, and enhances visual appeal.

Sound Optimization

Audio is a big part of the video content experience, especially for video content with explanations, dialogs, and soundtracks (which makes a good chunk of all marketing videos). Today, AI helps you make the audio refining process more efficient.

AI-driven sound optimization tools can enhance voice clarity, reduce background noise, and balance audio levels, among many other things. They can even match soundtracks to the mood of the video or adjust the music’s tempo to fit scene transitions. For animation video software, you can even automatically sync dubs with animated characters in some tools.

Footage Stabilization

Shaky footage can be distracting or annoying. In some cases, it can even be bad for people’s eyes. That’s why using AI algorithms to offer advanced stabilization techniques is a big game changer. 

An AI tool with automatic stabilization will analyze each frame to correct unintended camera movements. Unlike traditional stabilization tools, AI-driven methods can achieve smoother results without cropping too much of the frame. This way, you can preserve the cinematographer’s original vision.

Content Personalization

Studies show that 69% of customers appreciate personalization as long as it’s from data they’ve shared openly. AI systems can also analyze viewer behaviors and preferences to customize video content in real time. 

With AI, you can adjust ad placements, change the storyline based on viewer reactions, or suggest content. AI ensures each viewer feels like you tailor-made a piece of video content for them. That increases engagement and viewer loyalty.

Predictive Analytics

Understanding future content trends can be a game-changer for your video content. That’s why you should use AI-powered predictive analytics to delve into vast amounts of data to foresee viewer preferences, emerging trends, and potential viral content. 

This means being proactive rather than reactive for video producers. AI can help you align your content with future demands and ensure it garners maximum attention.

Automated Thumbnails and Metadata

Your first impression matters, and thumbnails are pivotal in online video. AI can analyze a video, select the most engaging frame for a thumbnail, and even generate relevant metadata. 

This will help you ensure that your video content continues to attract viewers and aligns with search algorithms. All this helps you drive more traffic and increase your brand’s visibility, retention, and preference.

5 Tips When Using AI in Video Production

While AI can be a game-changer, it cannot operate autonomously. What makes artificial intelligence powerful is your intuition and human touch. Remember these tips when using AI for video creation to have the best output possible.

Understand the Tool, Don’t Just Use It

AI in video production is powerful, but it’s essential to comprehend its functionalities and limitations. Without maximizing your video editing tools with AI features, you’re missing many chances to save time and improve your video output.

It’s always best to dive deep into each feature, understand its nuances, and learn how to manipulate it for optimal results before fully rolling out a workflow for video production with AI applications. Think of AI as a co-editor or co-producer- the more you understand its strengths and weaknesses, the better you can collaborate.

Don’t Lose the Human Touch

While AI can streamline many processes, humans’ emotional and creative touch to storytelling is irreplaceable. This is especially true for video production, given how much storytelling and emotions determine your video’s effectiveness from a commercial or creative standpoint. 

Nowadays, limiting AI’s use to handle repetitive tasks is best. You should ensure that the final decisions, especially those related to narrative and emotional resonance, come from a human being— you, your director, or the production team.

Continuous Learning is Key

Given how much it evolves, there’s no telling where AI will be. Hence, there has never been a time when continuous learning is critical. When using AI for video production, keep your eyes peeled for developments and changes.

Just like someone pursuing a video game design degree must stay updated with the latest gaming technology, video producers must keep abreast of the latest AI tools and techniques advancements. Regularly updating your knowledge will ensure you harness AI’s full potential in video production.

Prioritize Data Privacy

Many AI tools, especially those related to content personalization and viewer analytics, rely on user data. As great as this integration can be, there could be serious data privacy implications when we’re not careful about using personal data in AI systems.

To use AI and data responsibly, producers and video creators must ensure that data handling remains responsible across video production processes. Always adhere to privacy regulations and ethical standards. You should also remain transparent with viewers about data usage and prioritize their privacy.

Test, Refine, Repeat

AI algorithms thrive on data and feedback; your insights could help improve your video production tools. When implementing an AI feature, test it extensively. Gather feedback, understand where it excels and falls short, and refine your approach accordingly. Over time, this iterative process will lead to AI tools that are finely tuned to your specific production needs.

Final Frame: Merging Tech and Tale in Video Production

Fusing AI with video production is reshaping how we create and consume video content, and it seems the evolution hasn’t slowed down. AI applications will likely only accelerate as we increasingly understand their capabilities. 

Given how AI developers and systems push the boundaries more and more, these days are an exhilarating time for video producers and marketers. But that’s not to say there won’t be naysayers who think AI is more a threat than a tool. 

While technological advancements are profound, challenges will arise regarding human beings’ role in video editing in AI. There should be nothing to be afraid of if you learn to embrace these tools because the heart of storytelling remains human. 

We need to merge AI’s efficiency with human creativity harmoniously. The more we do this, the more we stand at the cusp of a golden era in video production. Embrace the change, harness the potential, and let’s craft stories that resonate deeper and wider than ever before.