A day in the life of a B2B marketing team looks something like this

Sales teams are waiting for personalized product demos to win over leads. Marketing teams are looking forward to personalized videos for ad campaigns, and customer success teams are seeking explainer videos to make onboarding a breeze. 

The end goal is to personalize the customer experience. 

But they often rely on one video editor to do it all, resulting in chaos everywhere. 

This is where AI-generated video editors come into play.

AI-generated videos offer customers creative visual stories tailored to their unique needs. You can have everything from product demos and tutorials to personalized recommendations with voiceovers and animation.  

This article tells you how to make the most of AI-generated videos to enhance customer experience. 

Video marketing is the future because, guess what, most Gen-Z users approach it this way: Why read when I can watch? 

According to Databox, a video ad gets 2x clicks compared to images. Videos capture the audience’s attention longer than images. 

AI video generators have redefined video creation. A few days ago, marketers, sales professionals, and product marketers had to rely on video creation agencies for bulk video generation. But with AI video editors, anyone can generate high-quality videos at scale without any external assistance. 

Here’s why you must explore AI video generators:  

• Personalization

At the core of AI-generated videos are algorithms that analyze massive data volumes, including audience demographics, interests, buying patterns, browsing history, and social media activities. AI systems use user data to create videos that speak directly to the target audiences, resulting in increased engagement, click-through rates, conversions, and retention.

Imagine an eCommerce platform using AI-generated videos to personalize product recommendations. Customers browsing for laptops would receive videos showcasing different models based on their browsing history. This personalized approach directly speaks to the viewer, boosting engagement and the likelihood of purchase. According to ecommerce trends, the scope of  AI is video and beyond, as it helps customers by showing videos and providing an overall automated personalized shopping experience.

• Cost-effectiveness

Creating AI-generated videos for customers requires minimum human intervention and fewer resources than traditional video production methods. This method significantly saves time and reduces production costs. 

For instance, you are a marketing agency, and your campaign requires personalized service-based videos for different customer groups. Instead of spending your dollars and time filming and editing videos, you can quickly generate bulk videos with AI that focus on your specific services based on customer data and interests.

• Multiple applications

AI-generated videos can be used across different industries. For example, e-commerce businesses like Amazon can use personalized AI videos to highlight products based on customer interests and purchase history. 

Similarly, educational platforms like Coursera use AI-generated videos to provide personalized lectures and tutorials, catering to individual learning styles. On the other hand, finance companies like Wealthfront use AI to create customized summaries of user’s financial accounts, offering investment recommendations. 

AI-generated videos enhance your omnichannel marketing strategy, ensuring it chimes with your target group. 

Here are a few ways to use AI-generated videos in different forms to improve the customer-facing side of things.

• Product tutorials with voiceovers 

One of the best uses of AI-generated videos is to create product tutorials with voiceovers that show the product or a specific feature in action. 

Create engaging product videos with high-quality graphics and music assets that are easily customizable and have plenty of collaboration options to educate your end users about your product and its specific use cases.  

One great onboarding example is how Asana leverages AI-generated videos for customer onboarding. The project management platform uses comprehensive tutorials to break down its features, taking the users through a step-by-step process for using Asana. The video features an AI presenter, making it more interactive and engaging.

• Marketing videos

AI-generated marketing videos enriched with graphics and music assets skyrocket your customer engagement. You can use these videos across your email marketing campaigns, landing pages, social media, and other digital to increase user engagement, click-through rates, and conversions. 

Tools like Steve.ai help brands stand out with creative marketing videos regardless of your video-making or editing skills. The platform offers easy-to-customize 1000+ templates that can hook your viewers quickly with story-driven marketing videos. 

• Repurpose your content to reach multiple channels 

Why let your content go stale on the website when you can repurpose it easily? 

Convert your blogs and other long-form text content into live videos to generate bite-sized videos in minutes. Then, to gain maximum visibility, distribute them across multiple channels, be it Instagram as reels, YouTube as shorts, or TikTok. 

Additionally, consider using targeted ads on PPC platforms, ad networks, and connected TVs to further extend your reach and ensure your content gets the attention it deserves.

• Product demos

In sales calls, you have two different options: either explain a lot about your product or show what your product is capable of with a product demo video. An AI product video maker highlights the most relevant features and use cases for individual clients based on their job titles, industry, and unique business needs. 

• Quick animation videos to engage your audiences

Animation videos are ideal for explaining a complicated topic to your end users in seconds. An AI text to animation tool helps you create animated videos from scripts even though you don’t have professional animation skills. 

These tools come with 100+ animated characters and a robust AI engine that understands the intent of a context and generates engaging animated videos. 

Pro Tip: You can easily create a learning center for your existing and potential customers on the website. Use these places to store all animated product videos to help your audiences learn everything about the products and their features. 

To make the learning center accessible to a wide range of users, generate a QR Code for this page using a QR Code generator and paste the QR Code across all your sales and marketing collaterals like campaign creatives, digital cards, event posters, and social platforms. 

While AI-generated videos save time and reduce cost, a few challenges come with AI videos. However, once you understand these limitations, you can improvise.

• No human touch

The content might seem robotic for people on the receiving end of AI videos. According to a few Reddit users, it’s ‘disappointing and disheartening’ to watch videos with ‘robotic soul-less content.’ While the videos might be informative, the audience fails to connect to the video due to the lack of human elements. As a result, the likelihood of viewers churning increases.

Manual editing is crucial to overcome this limitation of AI-generated videos. Your expert editing team can add a human touch to AI-generated videos using voiceovers, transitions, etc., to improve the video quality and appeal.

• Technical issues

When creating AI videos, optimize them for different platforms before publishing, as technical issues in the videos might significantly impact viewer experience and engagement. For example, if your AI-generated video has synchronization issues where the audio doesn’t match the video, it might frustrate viewers, leading them to abandon the video halfway. Implement proper support solutions for your AI videos to prevent technical issues.

• Low quality

Posting only AI-generated videos over time may lead to repetitive and low-quality video content that lacks creativity. For example, if your potential customer receives an AI product video with poor audio and pixelated visuals, they will most likely disengage, reducing the chances of conversion. So, supporting your AI-generated videos with high-quality footage is critical to ensure perfect visuals and audio.

AI generated videos in customer service are transforming and will continue to transform how businesses interact with their customers. So, if you can overcome the challenges of AI generated videos, the future looks bright for you.

Start elevating your customer service using the show, don’t tell technique with Steve.ai’s AI video generator platform. Sign up to see how the platform works!

The inception of AI has drastically changed various industries. 84% of customers say they bought products or opted for services after watching brand videos. Thus, the demand for product videos in the e-commerce industry is increasing. 

Brands can only succeed or build trust with compelling product marketing videos. It envisages an engaging and dynamic interaction with the products, elevating their shopping experience and advancing conversion rates. 91% of businesses use video as their marketing tool.

Wondering how to create a compelling video within a few minutes? 

AI can help you to do this. Tools like automated video editing algorithms and virtual product visualization can help you generate high-quality product videos. 

Scroll below to learn how AI enables you to create compelling product videos in minutes for e-commerce stores: 

Video marketing improves brand awareness for 95% of businesses, helping to create lasting impressions in the minds of your audience. But what is a product video? It’s a video showing an animated representation of products. With the help of this video, marketers try to educate customers about the product, quality, features, benefits, etc. 

It is of varied types, such as 

• Event videos
• Social media videos
• Product promotion videos
• Content promotion videos 
• Testimonials videos. 

You can even collect product pictures from AI image generation tools and collectively produce a video using AI tools. Below know how important it is for e-commerce marketers: 

Build Trust 

Online shopping is solely based on building trust. Online shoppers are concerned about product quality and want to ensure it meets their expectations. Here, product videos play a crucial role. They help reduce their doubts and build trust in product quality. They also make visitors more comfortable trusting your site and aid you in building credibility. 

Remember, the more you win people’s hearts, the more you sell. some app development companies have successfully built AI video-making apps. You can choose wisely to generate videos in minutes. 

Google Gives Priority to Videos 

For the majority of searches, Google displays videos. Thus, product videos will help you appear in Google’s videos section. An appropriate SEO-friendly title, description, keywords, website link, etc., will boost your chances of ranking in the search engine. Similarly utilizing SEO for lead generation through video content is essential for increasing visibility and attracting potential customers.

The research shows that marketers who include videos on their websites receive 41% more traffic from search results if they don’t get apps that align with their brand’s personality. Then, app development companies can help you produce the one that eases your video-making process.  

Engage Customers 

The other significant benefit of the product video is that it helps keep customers engaged. Today, customers find reading all the information or product details tedious. With the product videos, the customers can have the same information in the form of visual representation. It grabs their attention and raises interest among them. 

Promote Greater Brand Awareness 

Product videos aid businesses in promoting greater brand awareness, which can expand their reach to a broader audience. With the help of a perfect e-commerce app development and target audience through social media, influencer collaboration, content partnership, etc., you can amplify your brand visibility. 

Features such as pushing notifications about offers, promotions, updates, sales, etc., can aid you in keeping in touch with your customers. 

High Conversion Rates 

Other pivotal benefits of product videos are high conversion and grabbing the attention of potential customers. The video and auditory elements create an immersive experience, helping customers quickly understand the products’ benefits and features. Thus, it’s easier to convert visitors into customers. 

Here, know the power of AI and learn how it creates compelling product videos in minutes: 

Automated Video Creation 

AI has completely revolutionized the process of video creation. With the AI algorithm, it has become easy to generate videos from raw footage and make edits as required. AI can automate text overlay, scene detection, transition, etc. AI streamlines the editing process and ensures consistency in all videos. AI has boosted video precision, and many app development companies are developing AI-driven video generation apps that provide visually stunning videos that enhance the business’s brand presence. 

Customizable Templates and Styles

AI-powered video editing tools encompass varied customizable tools and styles. You can choose from various pre-designed templates or create styles that align with your brand. AI technology can also aid you in explaining your product concepts and showcasing all your services perfectly. Make a wise decision while choosing the right app for video generation.

Advance Editing Features 

AI-powered tools have advanced editing features, which modify and generate quality videos. Transitions, effects, filters, speed-up, smart trimming, etc., can be automated with AI’s help. If you plan to opt for product videos and want additional unique features on your app, you can approach the app development companies that serve the best and prioritize quality. 

Real-time rendering and preview options 

These are the essential features of AI video editing tools. They envisage creators receiving instant suggestions or feedback. Real-time rendering aids in making changes in the video, swift adjustments, iterating, etc. Also, the preview options allow the users to see how the edits look before finalizing the video. 

AI-generated product videos have multiple advantages. The following are a few of them: 

Provide Customized Visual Search Experience 

Customers need a customized visual search experience. Earlier, product recommendations in e-commerce weren’t relevant to customers’ needs and requirements. But AI has bridged the gap between the two. Today, if a customer notices someone wearing a stylish pair of shoes, they can simply take a brief photo and upload it to search. The AI-powered tool will then suggest all the goods that are comparable to it. After that, all the customer has to do is choose their favorite item from the selection and complete the transaction. It dramatically streamlines the shopping process. 

Enhance Product Visuals  

If customers aren’t satisfied with the product they see in the photos, they may develop a wrong impression of your business. These sellers must always utilize an AI-generated picture. As these pictures are of excellent quality, they seem more attractive. 

Real-time Pricing Optimization 

It takes time to choose the appropriate price for your products. When choosing a pricing strategy, there are several things to consider, including the prices of rivals, cost of goods sold, shipping expenses, and customer demand. However, doing all this research takes time, particularly if you have an extensive product line. AI can adjust your product pricing in real time to stay profitable and competitive by analyzing the pricing strategies of your rivals, product demand, and other variables. We refer to it as dynamic pricing. For instance, when rivals’ stocks are low, the AI system may raise prices and vice versa.

Retargeting Shoppers 

E-commerce needs to retarget and re-engage the customers and increase the conversion rate. Many e-commerce businesses can’t manage their customer data appropriately. Here, AI plays an essential role. It can analyze the data and provide valuable insights that can be used to build personalized communication and offers to retarget potential customers. Otherwise, you can also make your app to manage your customer data, and many app development companies can help you create one for you. 

Elevate Product Search 

E-commerce businesses always look for different ways to elevate their product search experience. AI has brought numerous ideas to do it. With the help of AI, brands can elevate their product search experience and provide a personalized search experience. 

1. Identify the right AI platform

Choosing the right AI platform for your e-commerce business is crucial for successful AI video creation. Check on the platform to see whether it aligns with your needs, envisages advanced features, provides reliable support, and streamlines the video creation. 

2. Ensure perfect video length

A perfect-length video is essential to keep your visitors engaged. Along with unique content and amination, taking care of the ideal video length will help you create a long-lasting impression for your viewer. Too long videos can bore visitors, whereas short and crisp videos can encourage a higher conversion rate and raise interest among the viewers. 

3. Use Detailed description, subtitles, and captions 

You must target all audiences, regardless of language barriers or impairment. Detailed descriptions, subtitles, and captions make your videos accessible to understand, have better SEO optimization, and can accommodate all viewers with language barriers or hearing impairments. 

4. Include CTA 

Adding CTAs to your videos will help you push your customers to purchase, elevating your conversion rate. 

5. Prioritize High-Quality Footage

High-quality footage is essential for your e-commerce business. Investing in a good camera, well-composed shots, and proper lighting will help you create visually appealing videos. 

AI has revolutionized video production for e-commerce businesses. With its advanced tools, such as editing transitions, scene identification, etc., it produces eye-catching and appealing animation that helps boost brand visibility. Through the proper use of AI, marketers can increase their conversion rate and improve the entire shopping and customizable templates, real-time rendering, shopping editing options, and more.

According to a HubSpot survey, 65% of marketers revealed that production is the most costly aspect of creating video content.

That’s a hefty price to pay.

A product based company already has to pay for production costs, research & development costs, marketing costs, etc. 

So, it is only wise to save some cost while creating a product video. 

Product videos are one of the most effective ways to showcase your product and value proposition to potential customers. 

Creating a product video can be daunting, especially if you have a tight deadline and a limited budget. 

How can you create a stunning product video in 24 hours?

The answer is simple: Use Steve.AI. 

It is the ultimate AI-powered video creation tool that can help you make engaging live or animated videos from text in just minutes. Steve.AI is a revolutionary tool that automatically picks the right creative media assets for your video based on your script. 

Say, if you are an e-commerce business and you are creating good product videos, it can be a daunting task to create videos for 1000s of products, here, you can leverage Steve.AI.

To give you an idea of what kind of video you can create with our product video maker, here is an example of an e-commerce video showcasing a side table’s features and benefits. 

With Steve.AI, you can produce stunning 4K quality videos in minutes without breaking a sweat.

Here are the steps to create a stunning product video in just 24 hours with Steve.AI:

Step 1: Write a script for your product video

A script is the backbone of your video, and it should include the following elements: A catchy headline, a captivating opening, a clear problem statement, a compelling solution, a unique value proposition, a strong call to action, and a memorable closing. 

Your script should be concise and compelling, and it should address the pain points and needs of your target audience.

Step 2: Paste your script into Steve.AI and choose the type of video you want to create. 

You can choose between live or animated videos, depending on your preference and goal. Live videos are more realistic and authentic, while animated videos are more creative and fun. 

You can also choose the style, the tone, the voice-over, and the music for your video.

Step 3: Review and edit your video 

Steve.AI will generate a preview of your video based on your script and choices. You can review and edit your video as much as you want until you are satisfied with the result. You can change the media assets, the transitions, the captions, the colors, the fonts, and more. 

You can also upload your own images, videos, logos, and other branding elements to make your video more personalized.

Step 4: Download and share your video

Once you are happy with your video, you can download it and share it with your audience on various platforms. You can embed it on your website, landing page, or blog post to boost your online presence and conversions.

That’s it! You have just created a stunning product video in just 24 hours with Steve.AI. Isn’t that amazing?Watch this simple tutorial on how to create videos in a short time here and create your first video using our product video maker. Sign up on Steve.AI here.