The Human Vs AI campaign is back, and this time, we have taken it to the next level.

Now that we’ve successfully completed both the Apple and Budweiser campaigns, we’re thrilled to introduce our third installment of the “Human Vs AI” campaign. 

This journey has been nothing short of exhilarating for the Steve team, from the initial concept discussions to recreating renowned ads.

Our first two videos in this series, where we remade the Budweiser and Apple ads, were loved by Steve users, the AI community, and people who create videos.

Now, for our third video, we have gone head-to-head with another giant – Nike

Nike is one of the most iconic brands in the world, known for its inspiring and innovative campaigns. 

One of their recent ads, titled “Rise of the Kids,” showcases the creativity and passion of young athletes from across the Middle East and challenges the common misconceptions that parents have about physical activity. 

The ad features stunning visuals, dynamic editing, and a catchy soundtrack that captures the spirit of the kids and their love for sport.

We have chosen to recreate this Nike video using Steve.AI for our latest Human vs AI campaign

And we think the result is pretty impressive. Watch it for yourself.

We recreated the above Nike video by following the below steps.

Step 1: We uploaded the original video file of the Nike ad to Steve using the “Voice to Video” feature.

Step 2: Steve transcribed the audio from the original ad and created a script based on it. We made some slight modifications to the script.

Step 3: We then inserted relevant keywords into the script, and we did not select the voice-over or music since we had our own voice-over.

Step 4: Steve generates the first version of the video, incorporating relevant visuals that support the script.

Step 5: We then uploaded the audio file from the original video to ensure synchronization with the visuals.

Step 6: We made some necessary replacements of images and videos to enhance the visual impact and relevance.

Step 7: This is a crucial step. We trimmed the video by selecting the right timeline and adjusted scene durations to synchronize the visuals with the original audio perfectly. This ensures a seamless viewing experience.

Step 8:  We hide the text elements in all slides.

Step 9: The video is ready for preview, we checked whether all the elements were in place. 

​​The result?

A stunning video that looks almost identical to the original Nike- Rise of the Kids ad. We were amazed by how well Steve.AI captured the essence and message of the ad and how it replicated the visual style and quality of the original. The video is engaging, inspiring, and fun to watch, just like the original.

But don’t take our word for it. You watched the above video yourself, and now tell us if you can tell the difference between the human-made and AI-made versions.

One of the challenges that many face is creating videos in different languages for different audiences. Steve.AI solves this problem by offering multilingual options that allow you to generate videos in any language you want. 

You can simply write your script, and then you can choose from a variety of voice-over options or add subtitles to your video.

With Steve.AI, you can create videos in six languages: English, French, Portuguese, German, Italian and Spanish.

Another challenge that many come across is finding high-quality media assets that suit their needs. Steve.AI now has a vast range of media assets that you can choose from, including images, videos, music, sound effects, animations, etc. 

You can also check out Steve.AI’s library to create diverse images using AI. 

For example, you can generate images of people with different ethnicities, ages, genders, expressions, poses, etc.

Our journey of recreating iconic videos like Apple, Budweiser, and now, Nike- The Rise of Kids has highlighted the power of both human creativity and the use of AI tools like Steve.AI. 

AI enables us to optimize content creation efficiently and cost-effectively without compromising quality. You can create such high-budget human-made videos with Steve.AI within minutes and at a lower budget (mention price)

As we continue this series, including our successful completion of the third campaign, “Nike – Rise of Kids,” we’d love to hear your thoughts on the video. 

What’s holding you back from recreating your very own iconic ad? If you’d like for us to tackle another epic brand video, do let us know your ideas through team@steve.ai

Human Vs AI’s Next Experiment: Recreating An Apple Video

Human Vs AI has been a super exciting campaign for us here in Team Steve. Right from when we first ideated on the concept of recreating popular ads, to exploring crazy (almost impossible) ideas and finally bringing our first video out, we had an amazing journey!

And, our first video of the series – The Budweiser Ad recreation, was loved by the Steve user community, AI enthusiasts and content creators alike. 

For our next video, we went in search of diverse use-cases to explore and we zeroed down on one of our biggest inspirations when it comes to tech brand content – Apple!

Apple is, in many ways, the OG tech brand that brought functionality and the art of storytelling together like never before. Their design philosophy, their vision, the personality of their founder, their connection with the user community, the whole Apple experience…..it is all part of a really strong narrative that feeds into the brand that Apple is.

While Apple has some amazing videos across its channels, the video we chose for Human Vs AI is a format that is one of the most popular ones for any tech brand – An explainer video!

From Apple’s “Open” campaign, we picked this beautiful, impactful video that spoke about the very pertinent topic of Diversity & Inclusion at the workplace. And with just the script of the original video in our hands, our experiment began!

Here’s how that went-

Wasn’t that amazing? Let’s delve deeper into the different aspects of AI videomaking that we observed in this experiment:

1. The time comparison between human-made video and AI-made video was drastic. AI reduced the turn-around-time of going from script to final video to minutes whereas conventionally we need several weeks to create a video from scratch. 

2. AI automates a lot of heavy-duty steps in videomaking like storyboarding, finding actors, shooting, editing and audio track syncing. For this video, we used the original audio track from Apple’s video that has a voice-over included. But, in other cases, even pre-synced voice-overs can be generated by AI, in multiple languages no less!

3. While Apple’s D&I-focussed video rightfully consisted of people from diverse backgrounds, our AI tool offered so much more diversity of visuals in comparison. We could include many more nuances of being a diverse human-kind through the extensive media library that is integrated into Steve.

4. As an extension to the previous point, the visuals in our AI video showed much more creative expression in many scenes.

For example, this scene where the script is talking about what an open mind can do, Steve’s selection of visuals is strong and layered with meaning. It doesn’t take away from the fact that the human choice of visuals are amazing too, but with AI, there are exponentially more options.

5. Although the cost of video making is quite dependent on whether it is done in-house, given to an agency, a freelancer or any other specialist, AI-made videos definitely cost much lesser than any of the conventional options. For this video, a Steve plan of $80 was utilized and there was no other additional charge that incurred.

On the whole, it was super cool to recreate the video content of a brand that has been our inspiration since the beginning. Apple’s original video is definitely unique to the brand. But, for businesses that want to elevate their storytelling just like Apple but cannot allocate huge budgets, AI tools like Steve are the perfect choices. Without compromising on the quality or the storyline, AI let’s you optimize your content creation like never before and this has been reiterated with our latest Human Vs AI video too.

The Human VS AI Campaign – A Peek Behind The Scenes

The entire Steve team is pumped today like never before. Why? One of our most awaited campaigns is going live today and we are super excited!

Is this our first video campaign? No, we have been constantly experimenting with various video series for the past year and have been getting a lot of support from our users for our content. However, this one is big. This one is ambitious. And, this one has us expanding our creative boundaries more than ever!

We are proud to present: Human Vs AI – The Iconic Videomaking Battle

This is an experimental video series campaign where we take up viral, iconic videos made by brands and experts and try to recreate them on Steve. Yes! Ads and videos that must have cost a fortune to make and taken weeks to create would now be put to test on a script-to-video tool!

Our first video in the series is out now and we are very proud of how it has turned out. Watch it here

How incredible was that? 

Now, let us delve into the background of this campaign and look at some valuable lessons we learnt about the AI-Human partnership through this video.

The whole world is talking about AI today. There is a huge debate about whether or not it will replace humans, how it will change the way we live and work, and how it will impact various industries, big and small.

However, this subject is not new at Steve. As an AI tool, we have always been talking about these topics and have constantly been exploring how AI can be the best partner for human efforts. We explored all those manual parts of videomaking that AI can take over, leaving humans free to be more creative than ever. 

Along with our CEO Raghav, we also set goals to make Steve as efficient as human videomaking experts, if not more, to compete with the best videos ever made in terms of quality and efficiency.

All this and some cat-level curiosity made us take up the challenge to create iconic viral videos with nothing but Steve and its script-to-video abilities.

As we set out to turn this idea into a reality, we learnt a lot about AI and its potential. 

Finding a video that Steve could recreate was our first step. Steve has many strengths – animation, great AI engine, lip-sync feature, extensive libraries, and so on. However, for this campaign, we were looking at a combination of features and how our strengths would intersect with famous videos.

We learnt that Steve is great with videos that have strong stories, videos that elicit strong emotions. And, that is how we zeroed down on the Budweiser ad.

Now as we went on to actually make the video on Steve. We did two main things to get a great output. 

One, we tweaked the input script a bit since most scenes in the ad do not have text on screen. We have attached the script we used below, in case you want to try it out too.

Input script:

Scene 1 – Welcoming Dog home

Scene 2 – Playing with Dog

Scene 3 – Jogging with Dog

Scene 4 – Spending Time with Dog

Scene 5 – Dog playing with water

Scene 6 – Leaving Dog at home

Scene 7 – Driving out

Scene 8 – Partying

Scene 9 – Sad Dog

Scene 10 – Dog waiting

Scene 11 – Sad Dog with toy

Scene 12 – For some, the waiting never ended

Scene 13 – But we can change that

Scene 14 – Dog excited at the door

Scene 15 – Dog kissing 

Scene 16 – Make a plan to make it home.

      Your friends are counting on you.

Scene 17 – Dog Kissing

Scene 18 – Brand outro

Pro tip: Toggle on the “Hide text” button on all scenes except for scenes 12, 13 and 16

Two, we downloaded the original Budweiser ad music and added it to the video on Steve.

These two things did the trick for us and we were super happy to have conveyed the storyline of the original video in our own way without compromising on the emotional connect.

Working with AI had its challenges too.

1. In the Budweiser ad, the story is of one person and his dog. With AI, we could not really maintain that continuity of the same person and the same dog.

2. We could not do a scene-to-scene match of the original ad. But the AI did a great job of selecting visuals that put the point across nevertheless. But, the huge media library helped us choose great visuals that still told the story beautifully and maybe even added a bit of diversity to it.

3. While we tried this experiment on our free version too, our Pro version worked best. But, that was the only money we spent on the video and is a fraction of what the original video would have cost.

In the end, even after tackling these challenges, we saw that it took us no more than 10 mins to make the video. And for the no-shoot advantage, the time and cost advantage that AI offers, the challenges were more than justified in our opinion.

As we have mentioned in the comparison video, there is no substitute for human creativity. The ideation, the intent, the message, the emotional connect….all these aspects of the video are the results of human creativity. However, once you have an idea, the basic script and flow, AI can be a powerful tool to take over and save you tons of time and money while creating super impactful videos. That’s what Steve proved to us with this experiment.

Follow us on our journey as we continue this series and take up more videos to recreate. If you have an iconic video that you want us to recreate, go on and suggest it to us on any of our platforms and we will make sure to take it up and give you the verdict.

We hope you enjoyed the video and reading about its making. See you soon with the next one in the series.

Happy videomaking!